QAHWATY
"QAHWATY" is a complete brand identity created for a modern and friendly café. The design reflects the warmth and comfort that coffee lovers seek, with visual details ensuring consistency across all brand elements, from cups to bags and business cards.
Client
Qahwaty
Year
2025
Category
Visual identity
Type of Work
Sign
Branding
Packaging
Typography
A clear and modern Arabic font was chosen to match the youthful and practical character of the café. The font is simple and versatile, ensuring readability across various uses such as bags, cups, and promotional materials. The addition of the coffee bean within the word adds a creative touch that directly connects the text to the product.
Colors
The color palette is based on dark brown as the main color, reflecting the richness of coffee, combined with white to balance clarity and simplicity. A small touch of orange was added to bring vibrancy and break the monotony of dark tones, giving the brand a warmer and more lively feel.
Logo
The "Qahwaty" logo was designed to reflect a unique visual identity directly tied to the world of coffee. The creative idea came from replacing the letter "هـ" in the word with a coffee bean, adding a smart visual touch that directly connects the typography to the product. This fusion of Arabic lettering with a symbolic element gives the logo a distinctive personality that blends tradition with modernity, making it easily adaptable across various applications such as cups, bags, and business cards.
The "QAHWATY" project aims to build a strong and distinctive identity that reflects the café’s personality and leaves a lasting impression on customers. The unified visual identity strengthens the brand’s presence in the consumer’s mind and creates a complete experience that conveys the spirit of coffee in every detail.
Design
The design combines simplicity with a playful spirit. A smiling coffee cup icon was used to add a friendly character to the brand, helping build an emotional connection with customers. The identity was applied across different café items to ensure a complete and harmonious experience.
